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    Some psychologists and anthropologists insist that flowers produce immediate and long-term
    effects on human emotions. Historically, flowers have been admired and used decoratively,
    adding their scents and beauty to our lives and, while each flower is unique, what they express is
    Nature’s infinite palette of garden blooms and the magical signature of a blossom inspired Ryan
    Wicks, former Head Chef, to turn his creative flair from food to flowers.
    Not all florists are chefs and not all chefs are florists; yet, the creativity of both can be melded into
    one soul. After all there’s no separation between décor and food- both convey unforgettable and
    true hospitality experiences.
    Ryan’s hands-on approach lead him to give substance to his dream and to start a business which
    took a name that encompasses the very essence of his passion: LoveFlowers.
    What Ryan started in his garage in Rickmansworth back in 2007 has blossomed into a fully fledged
    and successful business. After five years of building the shop and opening a workshop, he then
    moved onto the world of corporate reception displays. Thanks to his expertise, eye for detail,
    innovative slant and creative knack, he’s been able to pitch and land major events against some
    of Londons top florists.
    From the initial three staff members, LoveFlowers can count today on 15 knowledgeable and
    talented people, ranging from stylists to drivers, all sharing the same love for floral art. They work
    around the clock to develop fine and unforgettable floral arrangements that stand out as
    incredible sensorial experiences: from beautiful bouquets combining flowers, foliage and berries to
    breath-taking and bespoke wedding arrangements and tasteful funeral pieces.

    Always exploring new trends and developing imaginative styles, Ryan and the team use seasonal
    varieties and select premium growers from around the world, although the primary source comes
    from Dutch markets, with regular trips to Amsterdam.
    With an outstanding portfolio of happy clients and fruitful partnerships, today LoveFlowers is a
    vibrant business where a close-knit team has translated a passion into a story of repeated
    successes. LoveFlowers’ future plan focuses on further enhancing the business throughout
    Hertfordshire and London by bringing the shop and the workshop under one roof.