Bridelux is the synonym of exquisite, luxurious weddings. Covering London and New York, this
media brand converges and showcases the very best talents in the wedding industry.
Bridelux presents a handpicked collection of premium wedding experts, bringing together in some
of London’s most prestigious venues the latest trends in fashion, jewellery, make-up, flowers,
honeymoon destinations... all in one location!
We attended the event for three days, which was a unique opportunity for us to meet people from
the industry and nurture blossoming networks with world-famous wedding designers such as Alan
Berg, Colin Cowie, Johnny Roxburgh, to name only a few!
Hannah Routledge, a renowned London-based wedding planner who we had worked with on
several weddings and events, approached us to be part of Bridelux and of course this opportunity
was music to our ears.
We are proud to say we had the opportunity to create floral displays for the opening night at the
stunning Hotel Café Royal, located in Piccadilly Circus, and Carlton House Terrace, in St. James’s.
We let ourselves be inspired by those stunning backdrops and, after visiting the venues, we laid
down the first sketches and developed a concept that could blend in gracefully into those
At Hotel Café Royal, we designed a grand table arrangement for the main lobby; a gorgeous
rhapsody of flowers that filled the room with bright colours and vibrant shapes.
We then arranged an immaculately detailed entrance display with birch trees and candlelight that
seamlessly integrated with the architecture and instilled a soft vibe to the whole area.
Some venues are beautiful in themselves and if you add too much, the risk is to overpower the
atmosphere with unnecessary elements. The ballroom at Hotel Café Royal is very opulent, so we
developed an unobtrusive floral design that harmoniously added to the materials, decorative
features and colour palettes. White Hydrangeas served the purpose perfectly with their graceful
appeal that softly weaved in with the outside terrace dressed with lanterns, trees and foliage
garlands. Here we drew on the wonderful ambiance
of a natural and yet sophisticated setting to
create a magical and enchanted atmosphere.
At Carlton House Terrace we were inspired to dress the staircase in a complementary and
contrasting scheme. The soothing, soft tones of white roses and Hydrangeas worked well with the
dark-coloured staircase. White and beige tones assumed golden warm hues in the candlelight,
allowing the stunning magnificence of the staircase to shine through even more.
At Carlton House Terrace, each room has its own character and design and we aimed at
emphasising and translating their stylistic individuality into our floral designs, without taking away
from the intrinsic beauty of their architecture. We tailored each design to match each room – soft
pinks and gold for the main room, blues and oranges for the gallery to match with the paintings and
blue white and pink wild garden displays in the main speakers’ room.